eCommerce Specialist - Marketplace Optimization (Tokopedia & TikTok Shop)

Join our dynamic team as an eCommerce Specialist and take the lead in driving sales and brand visibility across Tokopedia and TikTok Shop for 2-3 of our premium brands. In this role, you will be responsible for optimizing marketplace performance, executing data-driven strategies, and ensuring seamless operations. Based in Jakarta Timur, you'll work closely with our marketing and sales teams to achieve our business goals.

As an eCommerce Specialist, you'll be at the forefront of leveraging the latest tools and technologies to enhance our online presence. You'll have the opportunity to work with cutting-edge platforms like Tokopedia and TikTok Shop, utilizing your expertise to drive growth and improve customer engagement.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven strategies to optimize product listings and improve sales performance on Tokopedia and TikTok Shop.
• Monitor and analyze marketplace performance metrics, including conversion rates, customer acquisition costs, and revenue growth.
• Collaborate with cross-functional teams to ensure seamless integration of eCommerce strategies with overall business objectives.
• Stay updated with industry trends and best practices in eCommerce, particularly on Tokopedia and TikTok Shop.
• Conduct regular performance reviews and provide actionable insights to enhance marketplace performance.
• Manage and optimize ad campaigns across Tokopedia and TikTok Shop to maximize reach and engagement.
• Leverage SEO and content marketing strategies to improve product visibility and search rankings.
• Ensure compliance with marketplace policies and guidelines, and provide training to team members on best practices.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in eCommerce, with a focus on marketplace optimization.
• Proficient in using tools like Google Analytics, Google Tag Manager, and other data analysis software.
• Strong understanding of digital marketing principles and experience with paid advertising platforms.
• Familiarity with Tokopedia and TikTok Shop marketplace features and best practices.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Certification in Google Ads or other relevant digital marketing certifications is a plus.

🛠️ Keahlian

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